I’ve been putting together the readings for a course I’m teaching this fall: Text & Discourse. It’s an intro to rhetoric styled course where you’re exposing sophomores to the idea that language has a persuasive aspect. There’s a special emphasis on the presentation of a communication, not just the content of a communication.
And I decided to go with a theme of commercials for the course. I’ve been digging around, and there is just a ton of material out there on commercial rhetoric. I did a google scholar search, and there’s dozens of promising articles.
Tengrrl was kind enough to tweet a link to AdRant, a website that seems to focus on this very issue. (I love this mash-up making slogans into beatnik poetry)
I’m thinking I’ll be doing a combination of commercial styles. The silly ones for kids’ toys, political ads, food, medicine/health care, movies, YouTube-specific, apologetic (like GM’s recent ad), and such.
So, as the semester progresses, I’ll try to post some of the more interesting finds here. From me and from my students.
And if any of you know of good ads, please, please, please, please send them my way. I’d love to have them for the class.